{"id":2474,"date":"2024-06-06T17:32:56","date_gmt":"2024-06-06T17:32:56","guid":{"rendered":"https:\/\/avex.solutions\/taller\/blog\/?p=2474"},"modified":"2024-06-21T02:37:25","modified_gmt":"2024-06-21T02:37:25","slug":"mcdonalds-elimina-la-sonrisa-de-su-happy-meal","status":"publish","type":"post","link":"https:\/\/avex.solutions\/taller\/blog\/?p=2474","title":{"rendered":"McDonald&#8217;s \ud835\uddf2\ud835\uddf9\ud835\uddf6\ud835\uddfa\ud835\uddf6\ud835\uddfb\ud835\uddee \ud835\uddf9\ud835\uddee \ud835\ude00\ud835\uddfc\ud835\uddfb\ud835\uddff\ud835\uddf6\ud835\ude00\ud835\uddee de su Happy Meal"},"content":{"rendered":"\n<p>La eliminaci\u00f3n de la sonrisa del Happy Meal en McDonald&#8217;s Reino Unido es m\u00e1s que un cambio de dise\u00f1o es una invitaci\u00f3n a las familias a entablar conversaciones significativas sobre las emociones y el bienestar emocional. <\/p>\n\n\n\n<p>La idea es que, a trav\u00e9s de la interacci\u00f3n con los stickers y la personalizaci\u00f3n de sus Happy Meals, los ni\u00f1os puedan identificar y expresar sus emociones de manera m\u00e1s abierta y efectiva. Ser\u00e1 interesante ver c\u00f3mo esta iniciativa influye en la percepci\u00f3n de la marca.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><\/figure>\n\n\n\n<p>Por primera vez en 38 a\u00f1os McDonald&#8217;s&nbsp;ha tomado la decisi\u00f3n de eliminar<strong>&nbsp;las ic\u00f3nicas sonrisas<\/strong>&nbsp;de sus cajas del&nbsp;<strong>Happy Meal&nbsp;<\/strong>en Reino Unido. As\u00ed, con su campa\u00f1a \u201cThe Meal\u201d (sin lo de&nbsp;<em>Happy<\/em>) la marca busca unirse a la Semana de Concienciaci\u00f3n sobre Salud Mental&nbsp;con el objetivo de ense\u00f1ar a los ni\u00f1os que est\u00e1 bien no sentirse felices todo el tiempo.&nbsp;<\/p>\n\n\n\n<p>El spot de la campa\u00f1a, que se ha creado de la mano de la agencia Ready10, pone a los ni\u00f1os en el centro de este tema y muestra, a trav\u00e9s de sus testimonios, lo crucial que es conversar con ellos sobre c\u00f3mo se sienten. De esta forma, McDonald&#8217;s alienta a las familias a tener conversaciones importantes sobre las distintas emociones. Para fomentarlo, la cadena de comida r\u00e1pida se ha asociado con Children in Need de la BBC para desarrollar un proyecto digital dedicado que albergar\u00e1 recursos para fomentar esas\u00a0<strong>conversaciones sinceras sobre bienestar emocional\u00a0<\/strong>con los ni\u00f1os.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u00bfC\u00f3mo crees que influya esta iniciativa en la percepci\u00f3n de la marca?<\/strong><\/p>\n<\/blockquote>\n\n\n\n<pre class=\"wp-block-verse\"><\/pre>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/avex.solutions\/taller\/blog\/wp-content\/uploads\/2024\/06\/AV_blog_happy-meal-1024x1024.jpg\" alt=\"\" class=\"wp-image-2475\" style=\"width:400px\" srcset=\"https:\/\/avex.solutions\/taller\/blog\/wp-content\/uploads\/2024\/06\/AV_blog_happy-meal-1024x1024.jpg 1024w, https:\/\/avex.solutions\/taller\/blog\/wp-content\/uploads\/2024\/06\/AV_blog_happy-meal-300x300.jpg 300w, https:\/\/avex.solutions\/taller\/blog\/wp-content\/uploads\/2024\/06\/AV_blog_happy-meal-150x150.jpg 150w, https:\/\/avex.solutions\/taller\/blog\/wp-content\/uploads\/2024\/06\/AV_blog_happy-meal-768x768.jpg 768w, https:\/\/avex.solutions\/taller\/blog\/wp-content\/uploads\/2024\/06\/AV_blog_happy-meal-650x650.jpg 650w, https:\/\/avex.solutions\/taller\/blog\/wp-content\/uploads\/2024\/06\/AV_blog_happy-meal-440x440.jpg 440w, https:\/\/avex.solutions\/taller\/blog\/wp-content\/uploads\/2024\/06\/AV_blog_happy-meal.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La eliminaci\u00f3n de la sonrisa del Happy Meal en McDonald&#8217;s Reino Unido es m\u00e1s que un cambio de dise\u00f1o&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-interes"],"_links":{"self":[{"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2474"}],"version-history":[{"count":5,"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2474\/revisions"}],"predecessor-version":[{"id":2528,"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2474\/revisions\/2528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=\/wp\/v2\/media\/2505"}],"wp:attachment":[{"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}