{"id":2508,"date":"2024-06-21T01:51:33","date_gmt":"2024-06-21T01:51:33","guid":{"rendered":"https:\/\/avex.solutions\/taller\/blog\/?p=2508"},"modified":"2024-06-21T01:58:45","modified_gmt":"2024-06-21T01:58:45","slug":"%f0%9d%97%95%f0%9d%98%82%f0%9d%97%bf%f0%9d%97%b4%f0%9d%97%b2%f0%9d%97%bf-%f0%9d%97%9e%f0%9d%97%b6%f0%9d%97%bb%f0%9d%97%b4-retoma-un-logo-clasico-para-su-rebranding","status":"publish","type":"post","link":"https:\/\/avex.solutions\/taller\/blog\/?p=2508","title":{"rendered":"\ud835\uddd5\ud835\ude02\ud835\uddff\ud835\uddf4\ud835\uddf2\ud835\uddff \ud835\uddde\ud835\uddf6\ud835\uddfb\ud835\uddf4 retoma un logo cl\u00e1sico para su rebranding"},"content":{"rendered":"\n

\ud835\udde5\ud835\uddf2\ud835\uddf4\ud835\uddff\ud835\uddf2\ud835\ude00\ud835\uddfc \ud835\uddee \ud835\uddf9\ud835\uddee\ud835\ude00 \ud835\uddff\ud835\uddee\ud835\uddf6\u0301\ud835\uddf0\ud835\uddf2\ud835\ude00<\/p>\n\n\n\n

Burger King ha decidido renovar su imagen corporativa y, para ello, ha vuelto a sus or\u00edgenes. Seg\u00fan Fernando Machado, CMO de la empresa, “\ud835\ude63\ud835\ude6a\ud835\ude5a\ud835\ude68\ud835\ude69\ud835\ude67\ud835\ude56 \ud835\ude5b\ud835\ude6a\ud835\ude5a\ud835\ude63\ud835\ude69\ud835\ude5a \ud835\ude59\ud835\ude5a \ud835\ude5e\ud835\ude63\ud835\ude68\ud835\ude65\ud835\ude5e\ud835\ude67\ud835\ude56\ud835\ude58\ud835\ude5e\ud835\ude64\u0301\ud835\ude63 \ud835\ude5b\ud835\ude6a\ud835\ude5a \ud835\ude5a\ud835\ude61 \ud835\ude61\ud835\ude64\ud835\ude5c\ud835\ude64 \ud835\ude64\ud835\ude67\ud835\ude5e\ud835\ude5c\ud835\ude5e\ud835\ude63\ud835\ude56\ud835\ude61”. Machado explic\u00f3 que el logotipo m\u00e1s reciente no super\u00f3 la prueba del tiempo y no estaba optimizado para la era digital y m\u00f3vil. Por ello, Burger King ha optado por retomar su logo cl\u00e1sico, utilizado entre 1969 y 1999, con algunas adecuaciones de color y una tipograf\u00eda m\u00e1s redondeada.<\/p>\n\n\n\n

\ud835\uddd8\ud835\ude03\ud835\uddfc\ud835\uddf9\ud835\ude02\ud835\uddf0\ud835\uddf6\ud835\uddfc\u0301\ud835\uddfb \ud835\ude06 \ud835\uddff\ud835\uddf2\ud835\uddef\ud835\uddff\ud835\uddee\ud835\uddfb\ud835\uddf1\ud835\uddf6\ud835\uddfb\ud835\uddf4<\/p>\n\n\n\n

Las marcas cambian y evolucionan, y es v\u00e1lido y atrevido hacer #rebranding<\/a>. “\ud835\ude0c\ud835\ude2f \ud835\ude2d\ud835\ude30\ud835\ude34 \ud835\ude36\u0301\ud835\ude2d\ud835\ude35\ud835\ude2a\ud835\ude2e\ud835\ude30\ud835\ude34 \ud835\ude22\ud835\ude2f\u0303\ud835\ude30\ud835\ude34, \ud835\ude2d\ud835\ude22 \ud835\ude31\ud835\ude26\ud835\ude33\ud835\ude34\ud835\ude30\ud835\ude2f\ud835\ude22\ud835\ude2d\ud835\ude2a\ud835\ude25\ud835\ude22\ud835\ude25 \ud835\ude25\ud835\ude26 \ud835\ude09\ud835\ude36\ud835\ude33\ud835\ude28\ud835\ude26\ud835\ude33 \ud835\ude12\ud835\ude2a\ud835\ude2f\ud835\ude28 \ud835\ude29\ud835\ude22 \ud835\ude26\ud835\ude37\ud835\ude30\ud835\ude2d\ud835\ude36\ud835\ude24\ud835\ude2a\ud835\ude30\ud835\ude2f\ud835\ude22\ud835\ude25\ud835\ude30 \ud835\ude35\ud835\ude22\ud835\ude2f\ud835\ude35\ud835\ude30 \ud835\ude32\ud835\ude36\ud835\ude26 \ud835\ude26\ud835\ude2e\ud835\ude31\ud835\ude26\ud835\ude3b\ud835\ude30\u0301 \ud835\ude22 \ud835\ude29\ud835\ude22\ud835\ude23\ud835\ude26\ud835\ude33 \ud835\ude36\ud835\ude2f\ud835\ude22 \ud835\ude31\ud835\ude26\ud835\ude32\ud835\ude36\ud835\ude26\ud835\ude2f\u0303\ud835\ude22 \ud835\ude25\ud835\ude26\ud835\ude34\ud835\ude24\ud835\ude30\ud835\ude2f\ud835\ude26\ud835\ude39\ud835\ude2a\ud835\ude30\u0301\ud835\ude2f \ud835\ude24\ud835\ude30\ud835\ude2f \ud835\ude2f\ud835\ude36\ud835\ude26\ud835\ude34\ud835\ude35\ud835\ude33\ud835\ude22 \ud835\ude2a\ud835\ude2e\ud835\ude22\ud835\ude28\ud835\ude26\ud835\ude2f. \ud835\ude17\ud835\ude30\ud835\ude33 \ud835\ude26\ud835\ude34\ud835\ude30, \ud835\ude29\ud835\ude26\ud835\ude2e\ud835\ude30\ud835\ude34 \ud835\ude25\ud835\ude26\ud835\ude24\ud835\ude2a\ud835\ude25\ud835\ude2a\ud835\ude25\ud835\ude30 \ud835\ude37\ud835\ude30\ud835\ude2d\ud835\ude37\ud835\ude26\ud835\ude33 \ud835\ude22 \ud835\ude2f\ud835\ude36\ud835\ude26\ud835\ude34\ud835\ude35\ud835\ude33\ud835\ude22\ud835\ude34 \ud835\ude33\ud835\ude22\ud835\ude2a\u0301\ud835\ude24\ud835\ude26\ud835\ude34 \ud835\ude3a \ud835\ude22\ud835\ude24\ud835\ude35\ud835\ude36\ud835\ude22\ud835\ude2d\ud835\ude2a\ud835\ude3b\ud835\ude22\ud835\ude33 \ud835\ude2f\ud835\ude36\ud835\ude26\ud835\ude34\ud835\ude35\ud835\ude33\ud835\ude30 \ud835\ude2d\ud835\ude30\ud835\ude28\ud835\ude30 \ud835\ude31\ud835\ude22\ud835\ude33\ud835\ude22 \ud835\ude33\ud835\ude26\ud835\ude27\ud835\ude2d\ud835\ude26\ud835\ude2b\ud835\ude22\ud835\ude33 \ud835\ude2e\ud835\ude26\ud835\ude2b\ud835\ude30\ud835\ude33 \ud835\ude32\ud835\ude36\ud835\ude2a\ud835\ude26\u0301\ud835\ude2f\ud835\ude26\ud835\ude34 \ud835\ude34\ud835\ude30\ud835\ude2e\ud835\ude30\ud835\ude34 \ud835\ude29\ud835\ude30\ud835\ude3a”, comenta Machado.<\/p>\n\n\n\n

\ud835\udde8\ud835\uddfb\ud835\uddee \ud835\uddf6\ud835\uddfa\ud835\uddee\ud835\uddf4\ud835\uddf2\ud835\uddfb \ud835\uddff\ud835\uddf2\ud835\uddfb\ud835\uddfc\ud835\ude03\ud835\uddee\ud835\uddf1\ud835\uddee \ud835\uddfd\ud835\uddee\ud835\uddff\ud835\uddee \ud835\ude02\ud835\uddfb\ud835\uddee \ud835\uddfb\ud835\ude02\ud835\uddf2\ud835\ude03\ud835\uddee \ud835\uddf2\ud835\uddff\ud835\uddee<\/p>\n\n\n\n

Con este cambio, Burger King busca no solo honrar su legado, sino tambi\u00e9n adaptarse mejor a los tiempos modernos, asegur\u00e1ndose de que su identidad visual est\u00e9 en sinton\u00eda con su actual propuesta de valor y con las expectativas de sus consumidores en la era digital.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

\ud835\udde5\ud835\uddf2\ud835\uddf4\ud835\uddff\ud835\uddf2\ud835\ude00\ud835\uddfc \ud835\uddee \ud835\uddf9\ud835\uddee\ud835\ude00 \ud835\uddff\ud835\uddee\ud835\uddf6\u0301\ud835\uddf0\ud835\uddf2\ud835\ude00 Burger King ha decidido renovar su imagen corporativa y, para ello, ha vuelto a sus…<\/p>\n","protected":false},"author":1,"featured_media":2510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-2508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-memorias"],"_links":{"self":[{"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2508"}],"version-history":[{"count":2,"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2508\/revisions"}],"predecessor-version":[{"id":2515,"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2508\/revisions\/2515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=\/wp\/v2\/media\/2510"}],"wp:attachment":[{"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/avex.solutions\/taller\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}